The left-wing party is attempting to bring to life the values of 'confidence, equality, progress and efficiency' through a perfume that mixes Mediterranean herbs and fruits, reported the Guardian. The PSC will be hoping that the launch of the fragrance wafts the party to power in the general election in March. The serious business of politics has rarely dabbled in the frivolous world of perfume although Russia is a notable exception. Among the politicians seeking to harness the seductive powers of scent is Vladimir Zhirinovsky, the leader of the Liberal Democrat Party of Russia, who currently markets Zhirinovsky for Men. Another example is the snazzy sounding Mayor and Mayor Energy, by Yuri Luzhkov, the Mayor of Moscow. Euromonitor analyst Diana Dobson said the Russian fragrances could be categorised as an offshoot of the celebrity perfume trend in Western Europe and North America. "Of course, Russians have a slightly different conception of celebrity to us," added the market researcher. Like perfumes endorsed by pop stars and leading actresses, consumers of the political fragrances are eager to define their identity by buying a piece of their favorite politician.