Anxiety pushes Brits to beauty extremes

By staff reporter

- Last updated on GMT

Related tags: Medicine, Mintel

As the British become increasingly preoccupied with their
appearance, the number of non-surgical cosmetic treatments has more
than doubled in two years, according to recent consumer research.

The market research firm said the number of non-surgical procedures such as Botox and collagen fillers has accelerating fast to 472,000 this year compared to 230,000 in 2005. These procedures do not have to be carried out by medically qualified professionals raising concerns about the safety of certain treatments. "It's of real concern that 3,500 clinics are currently unregistered, with injectible treatments using prescription drugs being carried out by, in some cases, staff with no medical training whatsoever,"​ said Liz Dale, director of the Harley Medical Group. As demand for Botox and collagen fillers rises and safety worries increase, topical alternatives inspired by cosmetics surgery have emerged in recent months on the cosmetics market. The trade show Beyond Beauty, held in October, provided a launching pad for many new products in this area. Mintel also conducted an internet survey that indicated that 44 per cent of British people would consider going under the knife, with the majority saying that self-consciousness would push them to surgery. "Today, the British perception of beauty is based on airbrushed images of models and photos of surgically enhanced celebrities,"​ said Mintel analyst Alexandra Richmond. "This, along with a love of all things anti-ageing is driving Brits towards cosmetic procedures."​ The findings are in line with a recent cross-cultural survey of beauty attitudes conducted by health care firm Allergan that showed the British women were particularly anxious about their looks. The UK was a notable exception in Europe with 59 per cent of women feeling under increasing pressure to look more attractive. The market research firm also said the number of non-surgical procedures such as Botox and collagen fillers has accelerating fast to 472,000 this year compared to 230,000 in 2005. These procedures do not have to be carried out by medically qualified professionals raising concerns about the safety of certain treatments. "It's of real concern that 3,500 clinics are currently unregistered, with injectible treatments using prescription drugs being carried out by, in some cases, staff with no medical training whatsoever,"​ said Liz Dale, director of the Harley Medical Group. As demand for Botox and collagen fillers rises and safety worries increase, topical alternatives inspired by cosmetics surgery have emerged in recent months on the cosmetics market. The trade show Beyond Beauty, held in October, provided a launching pad for many new products in this area.

Related topics: Market Trends, Colour Cosmetics, Skin Care

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