Dow Corning expands sun care ingredients

By Simon Pitman

- Last updated on GMT

US-based chemicals group Dow Corning is building further on its
offering to the personal care industry by launching an enhanced
formulation line-up for sun care products.

The new sun care range focuses on higher SPF protection, anti-aging properties and durability together with all-important sensory and skin-feel attributes. Myriam Delvaux, Dow Corning's skin care marketing manager, said that the newly updated range goes "beyond expectations for protection, comfort, texture and durability," as a means of staying ahead in this increasingly innovative category. With skin cancers rising significantly in the US sun care formulators are under pressure to develop increasingly effective and functional formulas, providing comprehensive protection against both UVA and UVB rays. Tapping into this trend, Dow Corning says its expanded range of sun care formulations has been both in vivo and in vitro tested to verify its efficacy and reflects the increasingly niche-serving nature of the sun care market. Reflecting this, the new line up includes formulations aimed at younger skin, men's skin, lip protection, self-tanning, after-sun and a novelty ingredient for young children. Of these, the range includes Funny Sun, which is formulated especially for children's skin, providing long-lasting, wash-off resistant protection; while Sun for Men is a facial moisturizer specifically formulated for men's skin, providing faster absorption and a non-greasy feel. The other products in the range include Sun Kiss lip gloss, Sunny Glow self tanning formula, Younger Sun anti-aging formula and the Refreshing Sun after-sun formula. Currently over 1.5 million people are diagnosed with skin cancer every year in the US, with many of these cases attributable to sun exposure and entirely avoidable if the correct protective measures are taken. The company's expanded offering in the sun care category comes just two weeks after increasing its offerings to hair care formulators, alongside a dedicated webpage outlining the hair care product offerings. These two moves form part of the group's ambitions to increase its overall footprint in the beauty and personal care sector, where it is a major player in all categories, including skin care, face and body care, deodorant and color cosmetics.

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