Cosmetics packager changes name

By Simon Pitman

- Last updated on GMT

Related tags: Care packaging, Cosmetics, Polimoon

Expanding cosmetics packaging player Polimoon has changed its name
to Promens, following its buy-out by the Icelandic global
plastic manufacturer of the same name.

Promens bought Polimoon back in December 2006, with the name change being the next step to integrate the company into the larger player. The move now makes Polimoon part of a group with over 60 manufacturing locations in Europe, Asia, Africa and North America. It also increases Promens activities in the cosmetics category, where Polimoon has been expanding to become a significant player in the market for plastic cosmetics packaging in Europe. Last month Norway-based Polimoon bought the cosmetics packaging division of small Spanish player STE Packaging, a move that gives it a footing in both the luxuries packaging market and the Iberian markets. This adds to the €40m acquisition it made last year to buy up cosmetics and health care packaging player Plastohm, a France-based business with an annual turnover of €105m. Indeed, Polimoon was highly acquisitive in the past couple of years, having also acquired Lima-Pol Polimoon in December 2005, a manufacturer of premium packaging located in Poland, with a focus on cosmetic jars and bottles. Then, in January 2006, the company extended its coverage of the European personal care packaging market in Europe with the acquisition of Rosti's personal care packaging operations in Germany and Denmark, a business with annual sales of €40 million. Rosti is a leading manufacturer of bottles, tubes and containers used in the consumer packaging industry in Northern European. It mainly supplies the personal care and household industries, but also supplies industrial packaging for the chemicals industry. Following its expansion in the personal care market, the company recently announced that it would be extending its range of personal care packaging solutions with a new airless bottle range. The collection offers bottles in a wide range of shapes and sizes, that all feature airless technology to help prevent formulation damage. One of the new products on offer is the Duo Airless, which is a dispensing system that stores two formulas in one bottle. The product contains two cylinders in one dispenser, allowing formulas to be mixed just before application. As cosmetic formulas become more active and sensitive, delaying mixing until the moment before application is a sought after feature according to the company.

Related topics: Packaging & Design, Packaging

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