Beyond Beauty 2007 focuses on industry's emerging trends

By Katie Bird

- Last updated on GMT

Related tags: Beauty, Nature, Innovation

Beyond Beauty 2007 is set to open its doors in the first week of
October, reacting to the industry's major trends with an improved
and enlarged Naturals section, and conferences focusing on current
major trends such as nutraceuticals.

The fifth of these annual four day events to be held in Paris, will include four main shows entitled Cosmeeting, Spa and Institut, Creative and Ingredients, as well as a programme of workshops and conferences aiming to provide 'a 360º vision of the work of the industry's professionals'​. The Cosmeeting event is an international exhibition of beauty brands, serving as a meeting place for international buyers and importers, while also providing a platform for brands to introduce new product ranges. Within the Cosmeeting forum is the Natural and Bio Cosmeeting event - focusing on the international natural cosmetics market - which will have a significantly larger presence this year than in previous conferences. In addition to providing a showcase for natural brands, the event has a series of workshops and conferences that cover a wide range of issues within the growing naturals sector. Talks under the heading 'Cosmethics' aim to deal with the issues of classification and regulation, as well as exploring efforts to reduce carbon emissions in the industry, and discussing fair-trade and sustainable development. The Spa and Institut event concerns the world of beauty salons and spas, exhibiting products and techniques for skin care, and accessories and equipment for professionals. The Creative and Ingredients events focus on innovation, with a range of suppliers exhibiting technologies, raw materials and beauty ingredients. Furthermore, the Beyond Beauty Lab returns as the designated space for exploring future trends and innovations. 'Time is ….beauty' is this year's theme and visitors are asked to delve into the concept of time within the industry, in contrast to last year's focus on geographical diversity. This year's event promises to continue Beyond Beauty's focus on niche brands, with the Beauty Niche Programme; for the first time introducing the programme's 'Zoom' area as part of the Spa and Institut event. The Zoom areas are dedicated to emerging brands that represent an innovation or a differentiation in niche markets in the beauty. In addition, the Beauty Niche Program continues its Beauty Challenger Award that aims to direct the attention of key players in the industry to the strongest niche brands. The award is open to 'all emerging international brands' as long as the brand is not 'significantly represented on the market at present', and should throw many innovative smaller brands into the spotlight normally reserved for the larger cosmetic giants. Furthermore, a conference and workshop programme runs throughout the four day event, with a focus on many of the industry's major trends and challenges. Talks on regulatory challenges will be presented, such as impacts of the recent REACH legislation, and issues surrounding the importing of cosmetics into emerging markets. In addition, the emerging beauty from within trend will be discussed in a cycle of presentations regarding the links between the food and the beauty industries.

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