Forget your makeup brush, just point and spray

By Simon Pitman

- Last updated on GMT

Related tags Consumer goods company Patent application Cosmetics Procter & gamble

Japanese electronics company Matsushita, which is owned by
Panasonic, has applied for a US patent on an electronic device,
which relies on ink-jet technology to spray specific amounts of
color cosmetics on to the face.

The company has named Procter & Gamble as a joint patent-holder on the patent application, suggesting that the technology has the potential for mainstream marketing through the world's largest consumer goods company. The handheld technology contains a removable cartridge with a reservoir that contains any amount or mixture of liquid cosmetics that can be 'printed' onto the face using a predetermining control for the exact amount and precise effect required. The housing consists of a motor, which drives an actuator operating a pump that sprays the makeup onto the face. "The device further includes a field electrode that surrounds the reservoir and is connected to the high voltage generator so that the entire liquid composition is given more or less a common electric potential,"​ patent application 20070114305 reads, which was originally identified by the New Scientist magazine. The device is filled up at a reservoir that can be loaded with any type of liquid color cosmetic products, whether it be foundation or eyeshadow. The specific cosmetic can then be selected and loaded up into the device, ready to be printed on to the face. One of the biggest advantages of the technology is the fact that it offers a level of control for makeup application that is almost impossible to achieve when applying products by hand. As well as getting rid of the need for various applicators, such as brushes and powder the manufacturer claims it will help the makeup application process to be less messy and faster. Until now, no one technology has really made any significant change to makeup application, beside makeup artists ocassionally using handheld application devices such as compressed air guns, just to speed up the process and to get an even and professional finish. However, where this new technology could really come into its own is the fact that it can be used by anyone to reproduce new types of finishes, with the manufacturer even hinting that it could be used to spray print images, patterns and even photos onto the face. This means that, for example, it might be used to spray specific patterns or images on to the eyelids, where women often use more elaborate patterns and colors to decorate their faces.

Related topics Colour Cosmetics

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