The company says that the new formulae can help to minimize the often painful and unsightly flare-ups associated with the conditions, which can affect all areas of the skin, particularly the joints. It is launching the line because more and more people suffering from this condition are looking for natural-based treatments, as opposed to prescription products which often contain harsh chemicals and drugs such as steroids The company says that its Natural Eczema Cream is an addition to its extensive natural skin care portfolio and builds on its philosophy of providing natural formulations that are less likely to cause irritation or reactions. "The problem with many skin care products currently on the market to treat eczema is that they are often full of petrochemicals, formaldehydes, parabens and filler ingredients that can actually irritate the skin instead of providing the relief that is intended," a company spokesperson said. In particular these chemicals can exacerbate eczema, which is an allergy-related condition, only serving to make the rash more aggravated, and often painfull. Furthermore, millions of people suffer from this condition in the US, the majority being infants and young children, but often the condition carries on well into adult years and can even re-appear in old age. Eczema, also known as atopic dermatitis (AD), is one of the first signs of allergy during the early days of life and is said to be due to delayed development of the immune system. According to the American Academy of Dermatologists it affects between 10 to 20 percent of all infants, but almost half of these kids will 'grow out' of eczema between the ages of five and 15. "Our aim - and what makes us so different from other companies - is to use as many organic and wild crafted ingredients as possible to provide the purest, most natural, paraben free products," the company added. The formula contains natural ingredients such as comfrey extract, organic shea butter, jojoba oil, sweet almond oil, apricot kernel oil and patchouli essential oil, which all work to penetrate the skin deep enough to provide thorough moisturizing, soothe the skin and help heal the dry flaky skin associated with the condition.