With a large part of the cosmetics industry being taken over by the demand for natural and organic ingredients, many manufacturers are now seeking easier ways to capitalise on the increasingly trend to "green". "The green movement is not a uniform movement - which is perceivable through the fact that there are more and more eco labels and certificates with different requirements than ever before. However, the related terms, such as 'organic' or 'pure natural', are not always defined clearly," said Bettina Jackwerth, Cognis' global marketing director of skin care. The new 'Green Chemical Solutions' system from the Care Chemicals strategic business unit of Cognis is based on product specific data and offers information of the company's entire care chemicals range at a glance - highlighting the proportion of natural, renewable raw materials in every ingredient. Extending this concept, the company has categorised each ingredient into levels of "naturalness" to give manufacturers easier viewing and purchasing options, no doubt boosting the company's foothold as a leading chemicals provider in the natural cosmetics market. "The transparent and strict system helps our customers through the jungle of various certification rules, making it easy for them to choose ingredients consistent with their brand positioning" said Jackwerth. With about 70 per cent of the raw materials used being natural and renewable, including plant extracts, coconut, palm, kernel, soya and other natural oils, the new system is hoped to further emphasise the company's view point on the steering the "green" cosmetics industry onto a new ecological path. "If manufacturers in the home and personal care segment are to be successful, they have to offer products which deliver performance, a holistic product experience, and at the same time serve the latest trend, for example the 'new greening' said Rita Köster, Global marketing director of home care. "It is up to our customers on how far they want to go towards this global 'ecoethics trend', which combines ecology and ethics, and to decide how 'green' their products need to be", she said. Indeed, consumers are now beginning to demand not only organic cosmetics, but also cosmetic products that also fall under the fair-trade umbrella - as demand mounts for products that are made without animal testing. Nica Lewis, head consultant of cosmetic research at Mintel stated, "As we have seen in food, Fairtrade is becoming more important in the world of beauty and it is again UK brands, such as Organic Apoteke, that are leading the way here, by creating organic ranges with ethically sourced and Fairtrade ingredients"."We are likely to see more of these beauty products in our supermarkets and department stores over the next few years, as consumers demand not only organic, but ethically sourced products with a minimal carbon footprint" Lewis said.