New packaging design ups sales of skin care line

By staff writer

- Last updated on GMT

Related tags: Skin care, Skin, Medicine, Brand management

Skin care maker Dermaquest claims that a packaging redesign carried
out by the Vyant Group has helped to revitalize its skin care
brand, helping to increase sales by a staggering 306 per cent in
January.

Dermaquest described the return on the investment for the redesign as being exponential, saying that the initial success of has continued, with sales increases of 148 per cent in February and139 per cent in March. The aim of the packaging redesign was to position DermaQuest as one of the leading premium skin care providers, and in this aim a clean bright look for the packaging was adopted, that including silver-trimming to lend it a luxury feel. The packaging redesign was also backed up by marketing enhancements that included a user-friendly website and several marketing promotions to give the brand an even greater push. Likewsie, DermaQuest has reported an influx of leads and as numbers grow they say they are confident that by June 2007, they will continue to be a leader in the US skin care segment. "We chose to work with Vyant because they are true professionals who are experts in branding,"​ said Sam Dhatt owner of the DermaQuest brand. "DermaQuest's new image has created quite a buzz in the skin care industry and we feel Vyant created our new look to match what DermaQuest Skin Therapy stands for - a scientific product line which is serious skincare yet elegant,"​ Dhatt added. DermaQuest was founded by Dhatt, who is himself a qualified chemist, back in 1999. Its products includes skin care lines aimed at anti-aging and acne, as well as treatments at the therapeutic, professional and physician level.

Related topics: Packaging

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