Beiersdorf skin care benefits from healing aspects of gold

By Louise Prance

- Last updated on GMT

Related tags La prairie Cosmetics Beiersdorf

German-based personal care giants Beiersdorf has created a new skin
care concept for its premium end La Prairie range containing gold
extracts - an ingredient more frequently seen in colour cosmetic
products.

The product comes in a serum form with 24-carat gold dissolved into the formulation, allowing tiny particles to dissolve more effectively into the skin. Companies such as MAC have long since benefited from decorative aspects of gold particles in colour cosmetic products, such as eye shadows. However, Beiersdorf has now followed the advice of medical practitioners and have introduced it into the new La Prairie skin care product. The gold is thought to have numerous healing qualities that Oriental cultures have long been aware of. Building on this Beiersdorf have developed its latest skin care formulation, claiming that the gold particles impart a radiance that is incomparable with regular skin care products. The Cellular Radiance Concentrate Pure Gold liquid product is made up of quartz and liquid crystals, whilst containing light-reflecting pigments that give 'an added effect' and complement the healing properties of the gold extract. In order to inhibit the loss of collagen and elastin fibres, and therefore preserve elasticity and firmness in the skin, the gold extract is suspended in colloidal gel that penetrates the skin instantly. According to the company the product is so intense one drop of the serum will aid the reduction of wrinkles and will lighten pigment and age spots - thus targeting the fast-expanding anti-aging market, driven by the lucrative baby boomer generation. The La Prairie division of Beiersdorf, based in Switzerland, is solely driven towards the anti-aging market, suggesting that its state-of-the-art range of cellular complexes give unrivalled treatment for consumers wanting younger looking skin. Anti-aging products are predicted to continue leading the market, with an annual growth rate of 11.3 per cent expected by 2010 - one of the highest growth rates for the whole cosmetics industry.

Related news

Show more

Related products

show more

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Related suppliers

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast