Unilever steps TV power

- Last updated on GMT

Related tags: Unilever

The largest advertising deal of its kind in the UK - worth £320
million (€500m) - has been signed by Unilever with Carlton Sales
and Granada Media Sales.

The largest advertising deal of its kind in the UK - worth £320 million (€500m) - has been signed by Unilever with Carlton Sales and Granada Media Sales.

The four-year deal marks another step on Unilever's Path to Growth strategy, enabling the company to concentrate its resources behind its leading brands using the powerful medium of the television.

Chris Pomfret, chairman of Unilever's UK Marketing Executive Committee, said"ITV's unique ability to deliver mass audiences makes the broadcaster a vital component for Unilever in its drive to promote its household name brands to a large audience swiftly and effectively."

The agreement locks in trading terms for Unilever's UK operating companies - Birds Eye Wall's, Lever Fabergé, Unilever Bestfoods and Unilever Cosmetics International.

Related topics: Formulation & Science

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