A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.
International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
Indian direct-to-consumer (DTC) beauty and personal care brand SUGAR Cosmetics has secured U$50m in funding, which will bring it closer to its goal of going public.
E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
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Technology is required to provide beauty consumers true personalised offerings at scale, and brands and retailers need to be smart about tailoring the shopper experience because consumer demands are certainly there, says Nidhima Kohli, founder of Beauty...
Beauty brands and retailers must blur physical retail with digital experiences to engage consumers in a post-pandemic world, and plenty can be learned from China, according to a retail design expert.
UK cosmetics brand Charlotte Tilbury has deployed Google Cloud’s business intelligence and analytics platform Looker to accelerate omnichannel growth and support consumer-led innovation.
Tech start-up Beauty Matching Engine is using artificial intelligence and big data to offer beauty brands and retailers highly personalised white-label retail models to optimise business.
L’Occitane Group believes the long-term success of its online and omnichannel initiatives still rely on the presence of brick-and-mortar stores, despite sales being hit during the COVID-19 pandemic.
Beauty retail has morphed in recent years, shaped by social media, technology and e-commerce, and brands must do more if they want to survive in this altered landscape, says a branding consultant.
E-commerce giant Amazon has clear ambitions to rise fast in the beauty world which creates plenty of opportunities online and offline for brands in the category, says a retail expert.
![Shopper journeys now blur across online and offline worlds, carving out plentiful opportunities for consumer brands to better engage, learn and innovate accordingly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/28/colgate-palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation/16208842-1-eng-GB/Colgate-Palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation.jpg)
![Sephora says it is incorporating digital technology with the human touch via its first Asia ‘next-gen’ store. [Sephora]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/sephora-s-next-gen-site-mixes-high-tech-tools-with-the-human-touch/15802089-1-eng-GB/Sephora-s-next-gen-site-mixes-high-tech-tools-with-the-human-touch.jpg)
![SUGAR Cosmetics has secured U$50m in funding, which will bring it closer to its goal of going public. [SUGAR Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/15/sugar-cosmetics-edges-closer-to-ambition-of-going-public-with-latest-mega-funding/15518219-1-eng-GB/SUGAR-Cosmetics-edges-closer-to-ambition-of-going-public-with-latest-mega-funding.jpg)
![Global consumers cite convenience, time-saving and lower prices the key advantages of online shopping, with personalisation and variety and choice becoming more important for beauty and grooming [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/08/uk-beauty-and-grooming-e-commerce-surged-during-covid-and-will-hit-2.45bn-by-2025-says-globaldata/12995204-1-eng-GB/UK-beauty-and-grooming-e-commerce-surged-during-COVID-and-will-hit-2.45bn-by-2025-says-GlobalData.jpg)
![Beauty samples continue to be key in consumer purchasing decisions, but how these are brought to the consumer needs to change [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2021/08/23/beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-samplicity/12759116-1-eng-GB/Beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-Samplicity.jpg)
