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Since records began, our ancestors have tried to stay looking young and healthy. Now, with thanks to the work of modern cell biologists, we are inching ever closer to finding the 'Elixir of Life'. Search for better and better antiaging actives for cosmetic formulas, has never been easier. Traditional antiaging materials such as green tea extracts, milks, butters and oils, are being supplemented with Biomimetic molecules, whose efficacy is being demonstrated by powerful new screening techniques such as DNA microarrays. Skin colour, elasticity and the appearance of fine lines can now all now kept in check. There has never been a better time to stay young.