The range was developed to offer low-cost beauty staples to consumers without compromising on quality.

The move comes as budget-conscious shoppers are increasingly opting for private-label brands rather than pricier alternatives as a result of the economic downturn.

All products in the range retail at 99p (€1.10), with the exception of the facial cleansing wipes which come with a price tag of £1.45 (€1.61).