Three products are planned including two for men, Tiberius Cologne and Red Shirt Cologne, and one for women Trekkie, Pon Farr.

The first of the offerings honors ‘soldier, explorer, diplomat and time traveller’ Captain James Tiberius Kirk, whilst the second pays homage to the ‘young, modern man of the galaxy’ with the tag ‘because tomorrow may never come.’

The offerings join Scent of Success, evoking the smell of male football changing rooms, and Burger King’s seductive scent with a hint of flame broiled meat, as some of the more intriguing releases in the world of fragrance.