Sensuous will be accompanied with a marketing campaign featuring the four Estée Lauder spokesmodels, Gwyneth Paltrow, Elizabeth Hurley, Hilary Rhoda and Carolyn Murphy.
According to the company, each represents sensuality in different ways, reflecting the tagline of the perfume ‘every woman wears it her way’.
The fragrance’s central feature is a collection of woody notes that are more often seen as the defining feature of masculine scents.
“When creating Sensuous, we wanted to re-invent the idea of feminine woods and change the texture and sensation of woods for women,” said senior vice president of corporate fragrance development Karyn Khoury.
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