The offering joins a number of products and ingredients aimed at older women undergoing or having undergone the menopausal transition.
Minimizes adult acne breakouts
Age Intervention Transitions is designed to minimize acne breakouts while improving the appearance of follicle size, fine lines, rough facial texture and leftover acne discoloration.
"Many people experience transitional skin care issues as they age, including adult acne, fine lines, and the effects of cumulative sun exposure," says Jan Marini president and CEO of JMSR.
Menopausal and post-menopausal women experience a decrease in estrogen and an increase in testosterone which can lead to an increase in oil production and more acne breakouts.
However, at the same time the skin undergoes other changes brought about by hormonal alterations such as thinning of the dermis, changes to collagen and elastin fibres and pigmentation issues.
Transitions was designed with these changes in mind, which affect a large percentage of adult females, explained Jan Marini.
Mature market is a lucrative one
Increasing numbers of companies are realizing the unprecedented spending power and opportunities presented by a more mature consumer. This, coupled with a desire to maintain youthful and healthy looks, leads to a particularly valuable consumer base.
French ingredients provider Sederma released Essenskin late January this year - an ingredient designed for the 60 plus age category.
Essenskin promises to fortify and restructure the thinning and fragile skin that is characteristic of the post menopausal age range.
According to Sederma the ingredient is especially designed to reboost cell metabolism and protein synthesis, rebalance ion flow and recreate calcium gradient in order to regulate the cell barrier's homeostasis and the epidermal differentiation.
In addition, Unilever has made the more mature category a recent focus with its Dove Pro Age range including face, hair and body care products designed for 50 plus age category.
The global campaign to accompany the Pro Age products promised to feature 'real' older women, complete with age spots, curves and grey hair. "Dove seeks to create an attitudinal change in the anti-aging category - from negative and fear-driven to affirmative and hope-driven," said Kathy O'Brien, Dove marketing director.
