According to the company, its new integrity seal system can lower the amount of packaging material required by at least 10 per cent for existing products, whilst maintaining performance and durability.
With the cosmetic industry in particular under increasing pressure to find more sustainable solutions for cosemtic packaging, alternatives that minimise waste are likely to be favoured by retailers and consumers alike.
It is in this market that Ceetak's Mark Franklin believes the company's latest product can thrive.
With its blade and anvil design, the company claims the integrity seal system is capable of producing a controlled temperature and weld pulse time to seal packaging. Ceetak added that the product has been successfully tested on a number of different film gauges.
Along with meeting industry demands for less waste, the integrity seal offers improved freshness and quality, the company believes.
The product has already undergone a three-month trial at a major UK retailer, which used it on a salad bagging line. The product was able to extend the shelf life of certain produce to eight days from the normal five days, according to Ceetak.
The product's performance is attributed to its means of sealing packaging hermetically, which maintains closure throughout production and distribution, the company claims.
"By heating the polymer film to above the melt temperature, a completely fused, hermetic seal is produced," said Graham Clough of International Food partners (IFP), which commissioned Ceetak to develop the product.
"After the weld is created, it is rapidly cooled, therefore ensuring the seal is not weakened during handling, as it would be if left to cool naturally," he added.
The technology has been developed for IFP, through funding from the Waste and Resources Action Program (WRAP) in a bid to improve packaging sustainability.
In Europe and the US, major retailers like Walmart is increasingly courting public and government demand for packaging solutions that are less detrimental to the environment.
Earlier this year, the company introduced its "substainable scorecard" system in a bid by the retailer to encourage 60,000 of its suppliers worldwide to lower the amount of packaging they use by five per cent, use more renewable materials and slash energy usage.
This mandate from the world's largest retailer has forced cosmetic processors and other suppliers to look at alternative methods and materials in packaging their products.
Those that make efforts to change their packaging and products towards meeting Wal-Mart's goals will be ranked at the top of the pile among their competitors, making them the preferred supplier.
Those that do not will face regulation to the lower ends of the ranking and the possible loss of business with Wal-Mart.
The group's rivals, like Tesco, are also pushing similar drives as they look to cater for environmentally sustainable products and operations.
