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Bare Escentuals rides high on naturals wave

By Simon Pitman, 01-Mar-2007

Related topics: Colour Cosmetics, Skin Care

Tapping into the huge increase in demand for natural-based personal care products, Bare Escentuals has reported a 39 per cent increase in fourth quarter sales, backed up by big rises in both net and operating income.

The company said quarterly net sales for 2006 hit $110.5m, compared to total sales of $703m recorded in the same period last year.

In line with the increase in sales, quarterly net income increased from $4.8m in 2005 to reach $16.3m, while operating income rose an impressive 61 per cent to reach $36.6m.

The strong results come in the company's first full quarter as a public company, having listed itself on the Nasdaq Stock Market back in September 2006. Share prices responded positively to the announcement, jumping $1.20 to reach $35.99.

The most recent quarterly results are a turn around compared to the previous quarter, when income was down 5 per cent compared to the previous year, reflecting a significant increase in expenses mostly associated with the flotation.

For the full year net sales were $394.5m, representing an increase of 53 per cent on the figures for 2005, whereas net income was $50.2m, more than doubling the $23.9m achieved in 2005.

In line with the big rise in operating income, the figures for 2006 were up 79 per cent compared to 2005, to reach $138.8m.

The San Francisco-based company, which markets natural, mineral-based cosmetic and skin care products throughout the United States, beat its own forecasts and said that it was raising 2007 profit guidance as a result.

This means the company is expecting to increase net income during 2007 by approximately 5 per cent on the figure for 2006.

"The Bare Escentuals brand continutes to flourish due the support of customers, partners and employees," said Leslie Blodgett, company CEO.

"We plan to continue this momentum in 2007 with the launch of innovative new products and the expansion of our distribution channels both here and abroad," she added.