The moisturiser will retail at ₤8.99 in the UK (€9.90) and claims to help deliver younger looking skin in four weeks.

Containing tannic acid from oak apple, vitamin E and a blend of five essential oils, the company markets itself on the inclusion of natural ingredients and the avoidance of ingredients such as sodium laureth sulphate and parabens, which have received a certain amount of bad press.

The company also claims that manufacturing and bottling all of the products in the UK in recyclable material helps keep down its environmental footprint.