The supermodel will be teaming up with celebrity hairdresser James Brown to produce a range of hair care products that make use of the pair's lengthy experience of styling products from their time in the fashion industry.
Celebrity branded personal care and cosmetic products are currently inundating the beauty industry, with stars from all walks of celebrity lending their name to products from fragrance lines to skin care products.
However, Moss is said to be keeping her name away from the hair care range, and will simply be providing her image for use on the product packaging.
The hair care range is already said to be causing concern from some consumers who are questioning Moss's hair care expertise - following frequent images of the model in newspapers and magazines with hair that appears brittle.
Despite this, the hair care range is said to be yet another string to Moss's bow, and will no doubt boost her fortune, said to top £45mn, while encouraging other celebrities to capitalise on the booming cosmetics market and create personalised care ranges.
Many stars are already noticing a gap in the market for endorsed skin care ranges, with Paris Hilton due to launch products in the coming year.
Stella McCartney is the most recent celebrity to embrace the trend with the launch of her 100 per cent organic skin care line, Care by Stella McCartney.
Celebrity fragrances are no doubt the most lucrative cosmetics sector, with idols such as J Lo and Britney Spears all having profitable fragrance lines. Indeed, the launch of P Diddy's Unforgivable range topped the US fragrance chart in 2006 - the first time the title has gone to a man.
However, there has been industry talk of a backlash against the trend, with a recent study conducted at the University of Bath and the University of Gallen suggesting that consumers are now more likely to purchase a product endorsed by an anonymous spokesperson.
Euromonitor released a statement mirroring this case study, stating, "The problem is that the celebrity beauty industry has become over saturated by the large number of products that have inundated the market".
Data released by Euromonitor predicted that mass fragrance sales in the US are to decline 25 per cent by 2010 as the celebrity trend weakens.
Senior industry analyst Diana Dodson said "With so many new releases, manufacturers are running the risk that consumers will become increasingly confused and frustrated by the never ending choice of celebrity endorsed products".
