The offering employs a number of extracts from Indena, including an olive extract that the company claims has remarkable skin protective and antioxidant properties.
A chewing gum delivery may prove popular with manufacturers active in the beauty from within trend - a category containing products as diverse as anti-acne chocolate and collagen sweets.
Indena’s extracts will be incorporated into fortified chewing-gum tablets using a “cold” and “dry” process that the companies claim preserves the life and functionality of the extracts.
Gum - new delivery form for extracts
Other extracts involved in the partnership include bilberry, grape seed, ginseng and echinacea and the companies plan to launch the products at the Supply Side West trade show that begins in Las Vegas today.
"We're extremely pleased to be working with Gum Base in offering US supplement companies a new delivery form for our extracts,” said Indena marketing director, Christian Artaria.
“A common question we receive from manufacturers as well as consumers is offering our extracts in novel, convenient ways. This partnership addresses this need."
The companies said Compressed Powder Gum (CPG) did not destroy “the active principles added to the gum”, offering a new delivery system together with “the beneficial oral effects of a traditional chewing-gum.”
Organically certified extracts
Indena also recently had the olive oil extract (called Opextan) validated along with a zanthoxylum extract (Zanthalene) organically certified by Ecocert, an international validation body.
The ingredients are commonly used in cosmeceutical applications.
“Consumers are increasingly looking for active and natural products, free of chemicals and other issues such related to the environment and sustainability,” Artaria said.
Indena has been making botanical extracts for about 80 years, has more than 150 primary patents and has published around 700 scientific studies.
