Related topics: Products & Markets
Elizabeth Arden has based the new Britney Spears fragrance on her most recent album and worldwide tour in an attempt to attract more of the star’s fans.
Britney Spears Circus Fantasy will be available form September 2009 in the US, coinciding with the return of her global tour to the country.
According to the company, the perfume’s sugary notes mixed with fruity and vanilla scents is an attempt to capture the magic and excitement of the circus.
The packaging, a red and yellow striped carton containing a blue bottle adorned with red stones, is similarly designed to conjure up the circus feel.
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