The global trend to packaging premiumisation has spread to the sun care segment, in both mass and prestige, with airless packs taking centre stage.
According to market analyst Euromonitor, the global sun care market is projected steady growth at a six per cent annual rate, despite the worldwide economic turbulence.
Further, global consumer awareness of skin safety has accelerated particularly in Latin America and the Pacific Rim. As a result, nearly 80 per cent of the sun care market's growth in the next five years will come from these regions, the company reports.
The increase in product launches around the world has meant that more companies have turned to airless dispensers in order to enhance formula protection, and this is driving the packaging trend.
Airless packaging offers lotion dispensers providing neutrality, to protect the formula and extend shelf life of the product.
An all-plastic design also means recyclability that appeals to customers, retailers and today's end-users. Whilst airless dispensers are nothing new to the cosmetics industry, the concept has really taken off in sun care.
Mega Airless benefits from demand
One company that has felt the riches of this packaging boom is global supplier Mega Airless, which creates all-plastic squeeze-tube airless dispensers particularly for sunscreen products.
Business development director Eric Desmaris is one who has noticed the latest sun care trend and explains that this has driven business in Europe, the US, and Japan.
"Our customers find that our innovative airless packs protect viscous SPF formulations and delight end-users with handy 360-degree application, superior evacuation and precise, consistent dosage," said Desmaris.
"In addition, our neutral, all-plastic pumps deliver an eco-friendly halo, which resonates with today's end-users. In terms of ergonomics, aesthetics and functionality, there is really no comparison."
Harry Blacklock, the company’s national sales and marketing director, added that Mega Airless expects brands to adapt airless packs right across the world, particularly in the mature European and North American markets.
"Combine global market growth with the rise of organic and natural formulations, an ageing boomer demographic and demand for superior aesthetics, and you see the potential for our neutral, all-plastic, airless packaging in the sun care market," Blacklock said.