Oriflame further invests in stem cell technology field

By Michelle Yeomans

- Last updated on GMT

Oriflame further invests in stem cell technology field

Related tags Plant stem cells Stem cell

The Sweden-based cosmetic company has invested in a new plant that will solely focus on the cultivation of plant stem cell cultures as it further aims to develop stronger anti-ageing ingredients that can boost and rejuvenate the skin.

In addition to installing a plant cell culture laboratory in-house, Oriflame has also entered into a collaborative partnership with Swedish company In vitro​ Plant-tech AB, who is specialised in bio-manufacturing cell cultures and explants from medicinal plants.

According to the global direct cosmetics sales player, the venture is part of a long term commitment to become wholly sustainable and up to date with techniques at the leading edge of skincare science that produce active ingredients of high quality and effectiveness.

Oriflame strives to innovate through science, explore new ingredients and seek new ways to bring nature’s goodness to our products in a sustainable manner. The use of plant stem cells reflects our core identity of fulfilling dreams in a natural, progressive and ethical way​,” says skin research director, Dr. Alain Mavon.

Reaching sustainable goals through this technology

Mavon adds that sourcing raw materials is of fundamental importance to Oriflame and the company is taking action to better manage natural resources and significantly lower its ecological footprint, and that using plant stem cells carries a number of important benefits in this area.

It will give our consumers affordable skincare products containing highly effective, sustainable and safe active ingredients through breakthrough technology. Moreover it demonstrates our emphasis on scientific endeavour and commitment to innovation that stands out in the direct selling industry​.”

The skin research director notes that this technology will specifically reduce water consumption the production of an active from plant stem cells, which requires roughly ten times less water than traditional methods. It will also conserve natural resources fields which can be used instead for vital food cultivation as less energy is consumed in harvesting and processing.

It is also said to protect biodiversity as only a very small part of a plant is needed to initiate a plant stem cell line, for example 1 kg of cells equates to 5,000 flowers and moreover, that no plants need to be picked from the wild.

Related news

Related products

show more

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Related suppliers

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast