Consumer demands and performance pressures are an ever increasing force on the beauty & personal care market. This new eSeminar “Trends in the Skin Care Market” from Croda shows how global macro trends can provide new market opportunities for skin care products.
Reviewing current and growing market drivers, four key trends are outlined that discuss ideas on consumer empowerment, individual choice, the feel of skin care products and also how natural ingredients can fit both a lean towards rising consumer concern for the environment as well as performance necessity.
Christopher Bannister Bailey
Brand Specialist Personal Care
Skin Care Marketing Manager