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Beiersdorf relaunches Nivea For Men balm in new packaging

23-May-2012
Last updated on 23-May-2012 at 12:23 GMT

Beiersdorf has relaunched its Nivea For Men aftershave balm in a new tube-shaped dispenser designed by RPC Kutenholz.

According to the personal care giant, creating a design which reflected the masculine nature of the product was extremely important during the redevelopment of the packaging.

Dark blue and silver colours were opted for in order to adhere to this approach, as was the design of the dispenser and degree of gloss applied to the packaging.The grip recess on the exterior was designed with improved grip in mind and to stand out on the shelf.

Nivea For Men’s Double Action Balm and Arctic Freeze Gel are designed to have a soothing effect on stressed male skin and give it new energy.

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