SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in EuropeUS editionAPAC edition

PRODUCT LIBRARY > Hair Care

in-cosmetics coverage

Kline talks multicultural product innovation..

By Michelle Yeomans+

21-Apr-2015
Last updated on 21-Apr-2015 at 17:04 GMT2015-04-21T17:04:13Z

Kline talks multicultural product innovation..

As the multicultural beauty product segment continues to outpace the overall U.S. market’s growth for cosmetics, mainstream brands are investing in varied ranges to cater to this demand.

On the sidelines of last week's in-cosmetics Barcelona, CosmeticsDesign.com USA caught up with Kline's Vera Sandarova to discuss the steadily evolving sector.

Sandarova is a marketing manager with the firm, responsible for building awareness around its' research, and delivered a presentation on the topic at the show.

During our chat, Vera revealed that natural products are popular with ethnic consumers, and that hair care within the sector is moving away from the likes of chemical relaxers.

The marketing manager also discussed new interesting products catering to this trend, like relaxers derived from natural ingredients. 

And the best approach to cater to this trend? Tune in to hear what Vera has to say...

Related products

Top ten cosmetic and personal care trends for 2017

Top ten cosmetic and personal care trends for 2017

Cosmetics Design looks ahead to throw some light on the trends that are likely...

Beraca launches a pequi-based ingredient for curly hair

Beraca launches a pequi-based ingredient for curly hair

Juliana Tibero Checon

Research & Development, Beraca

Mintel analyst identifies the next generation skin care formulations

Mintel analyst identifies the next generation skin care formulations

Vivienne Rudd

Director for innovation & insight, beauty & personal care, Mintel

Dow Chemical highlights the importance of customization

Dow Chemical highlights the importance of customization

Thelma Bayoud

Marketing manager for home and personal Care, Dow Chemical

From Power Ranger to skin care entrepreneur: The Jennifer Yen story

From Power Ranger to skin care entrepreneur: The Jennifer Yen story

At the recent Cosmoprof North America event in Las Vegas, Cosmetics Design got to...

Cosmoprof Vegas organizer talks about the biggest show to date

Cosmoprof Vegas organizer talks about the biggest show to date

Daniela Ciocan

Show Director, Cosmoprof North America

Skinny & Co director gives the low-down on the coconut oil craze

Skinny & Co director gives the low-down on the coconut oil craze

Monique Wallace

Director of Sales and Partnerships, Skinny & Co.

How ingredients from the Dead Sea created leading skin care brand Deluvia

How ingredients from the Dead Sea created leading skin care brand Deluvia

Ayman Qawasmeh

Vice President, Deluvia Skincare

Six years of research results in the Blue Beautifly skin care range

Six years of research results in the Blue Beautifly skin care range

Vida Karamooz

CEO and Founder, Blue Beautifly

Croda: ‘As East meets West we see oil-based product popularity soar’

Croda: ‘As East meets West we see oil-based product popularity soar’

Adeline Coulson

Lead Application Scientist, Croda

DSM: ‘You need to inspire your customers by being close to the consumer’

DSM: ‘You need to inspire your customers by being close to the consumer’

Frédéric Boned

Senior Director Global Marketing and Innovation, DSM Personal Care

Will King fights for personal care players in sluggish male grooming sector

Will King fights for personal care players in sluggish male grooming sector

The rambunctious founder of UK men’s grooming brand King of Shaves says he disagrees...

Sustainable palm oil is the only answer for cosmetics industry

Sustainable palm oil is the only answer for cosmetics industry

Chris Sayner

Vice President, Global Accounts, Croda

Mibelle Biochemistry unveils anti-ageing snow algae extract

Mibelle Biochemistry unveils anti-ageing snow algae extract

Dr Fred Zülli

Managing Director Biochemistry, Mibelle Biochemistry

Chris Kilham talks sustainable sourcing

"The industry does not want to be caught with its' pants down," says sustainable expert

That expert is Chris Kilham, better known as the ‘Medicine Hunter’ whose life consists of...

Merck launches new skin care actives

Merck launches new skin care actives

Dr Dagmar Kleefeld

Global Marketing Manager Cosmetics, Merck Performance Materials

Colour cosmetics innovation must come from demand says Merck

Colour cosmetics innovation must come from demand says Merck

Miriam Becker

Head of Marketing Cosmetics - Pigments, Merck Performance Materials

The consumer wants a closer relationship with a product, says Pukka Herbs founder

The consumer wants a closer relationship with a product, says Pukka Herbs founder

CosmeticsDesign-Europe.com caught up with Ayurvedic Practitioner and Herbalist, Sebastian Pole after delivering a presentation on...

Swallowfield goes back to basics as it continues success across emerging markets

Swallowfield goes back to basics as it continues success across emerging markets

The UK-based cosmetics manufacturer has seen great success in the last 3 - 5...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...