A seven-strong team will be combing the aisles at the Amsterdam RAI exhibition hall for the latest innovations in packaging and formulation, as well as discovering the latest business strategies.
But this year the editorial team will be taking its coverage one step further, by introducing video interviews for the first time.
A total of 12 video interviews have been scheduled at the show, which will see key players questioned on some of the most pressing matters facing the industry, as well as uncovering details about some of the most advanced new products.
Video interviews put spotlight on the industry
The interviews will be conducted with key executives from companies including Dow Chemical, Sabinsa, Dupont, Lipotec, Cognis and Croda.
Up for discussion will be latest ingredients innovations - particularly focusing on active delivery systems - as well as finding out about the evolution of one of the industry's biggest trends, natural ingredients.
The team will also be interviewing event organisers, Reid, to find out about how the show has evolved this year as well as highlighting some of the most interesting products at the event's Innovation Zone.
Likewise, a video interview with market researchers Mintel aims to discover the low-down on scientific claims for formulations and how this is being used to market some of the more sophisticated products on the market.
Come to our cocktail reception!
Finally, the CosmeticsDesign team is offering you, its loyal readers, the chance to come and meet us.
We will be holding a cocktail reception on our stand, K166, from 4:30 pm, on Wednesday, 16th April. We look forward to meeting you all there!
