Long term sustainability approach the way to responsible growth in fragrance industry
The fragrance firm, which marked the milestone in its journey to sustainable natural ingredients with an event last month, have a selection of key natural ingredients such as tonka beans from Venezuela, ylang ylang from Mohéli, vetiver from Haiti, patchouli from Indonesia, and cistus from Spain.
The company began pioneering an ethical sourcing approach in the fragrance and flavours industry with partnerships with local producers, and uses different sourcing models including its own collection networks.
Givaudan says its Origination team creates a human chain from growers to consumers by deploying dedicated employees in the countries of origin, fostering best practices in sourcing and ensuring that producers and local communities benefit in the long-term from supplying the industry.
“We are proud to mark this milestone in our journey to sustainable natural ingredients,” says Gilles Andrier, CEO.
“By taking a long-term approach to securing the most fragile natural supply chains and supporting local communities, Givaudan is working to create a virtuous circle in line with our 2020 strategy of responsible growth and shared success for customers, communities and the Company.”
Innovation and commitment
Givaudan also claims that sourcing natural ingredients also provides new opportunities for innovation, as exploring raw materials at the source and combining them with ingredients obtained through the latest techniques such as bioscience has led to a number of new creations.
By doing this, the company’s perfumers and flavorists have new ways of working with naturals and can further enrich the palette of over 200 natural ingredients that Givaudan offers its customers.
Givaudan says its long-term commitment to sustainable sourcing of natural ingredients is further reinforced by the actions of the Givaudan Foundation, which was launched in 2014 and is dedicated to improving the social conditions of local communities through programs for education, health and protection of the environment.
