The specialty chemicals company has decided to bring all its raw materials used to manufacture cosmetics products under one umbrella brand to highlight its premium products to the market.
The German company will market these products under the new name Purolan with immediate effect, throughout the world.
Included in this list are various isoparaffins, phenoxyethanol, monopropylene glycol, benzyl alcohol, Vulkanox BHT Food Grade and the diols pentanediol and octanediol.
“We have created this new brand to more strongly showcase our premium products in the market,” said Michael Bader, head of Personal Care at Lanxess.
“In contrast to many other trade products that are used as commodities in the chemical industry, our raw materials are particularly suitable for the cosmetics sector owing to their purity.”
Materials under the umbrella
Isoparaffins are used in the cosmetics industry as spreading agents, among other applications, and can serve as a substitute for poorly biodegradable silicones, for example.
The phenoxyethanol Purolan PE is a particularly suitable preservative for use in decorative cosmetics, lotions and shower gels.
Other materials that will be given the Purolan name will be pentane diol and octane diol which are used for a variety of purposes in cosmetics to improve the skin feel of cosmetic formulations owing to their moisturizing properties.
In addition, these products can be used either alone or in combination with other preservatives to combat microorganisms directly and thus reduce or eliminate body odour or acne, for example.
Monopropylene glycol acts as a substrate and carrier solvent for dyes in the production of mascara, and Lanxess’ Purolan MPG preserves the moisture or water content in the skin , present in many hygiene articles, such as skin creams, toothpastes and deodorants.
Other antioxidants joining the cosmetics group are Purolan BHT, which is well established under its previous name Vulkanox BHT Food Grade, used in cosmetics to stabilize oils and fatty acids and prevent the products from becoming rancid. Benzyl alcohol Purolan BA is also on the list, used primarily as a fragrance and flavoring.