CPL Aromas up customer creativity with new specialist fragrance ingredients

By Andrew MCDOUGALL

- Last updated on GMT

CPL Aromas up customer creativity with new specialist fragrance ingredients

Related tags Cpl aromas Perfume

The International fragrance house, launches its new Aromafusion ingredient range to offer its perfumers new options for creativitiy with exclusive raw materials.

The new fragrance ingredient technology has been developed by CPL Aromas and is available exclusively to its perfumers, allowing them to access to unique high quality materials, which it says are unavailable elsewhere in the industry.

“The launch of Aromafusion marks an important step in the development of our business,”​ says Group CEO, Chris Pickthall.

“Extensive research and investment has produced a range of high quality raw materials that are totally unique and exclusive to CPL Aromas as we seek to offer new and innovative benefits to our clients.”

Customer benefit

With the Aromafusion launch, CPL clients will benefit by having access to new creations that feature unique ingredients are produced through a high tech process that fuses a combination of high quality ingredients by molecular distillation producing materials never before used by perfumers.

The company says the range of Aromafusion products extends the palette of ingredients available to its perfumers who will become the exclusive recipients of these new raw materials affording customers the chance for further creativity and innovation.

“Our clients are constantly requesting creativity and innovation; Aromafusion ingredients allow CPL Aromas perfumers the ability to formulate with high quality captive ingredients providing us with new creative possibilities,”​ adds CPL Aromas Director of Perfumer, Christian Provenzano.

The extensive range of Aromafusion ingredients will provide perfumers with a range of odour areas that work in several perfumery applications.

CPL Aromas confirms that these captive ingredients will not be offered for sale outside of the company.

Related topics Market Trends Fragrance

Related news

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast