Strong, vibrant colored hair has always been sought. Sun exposure is one of the leading factors to hair damage and dull appearance. Agents protecting the hair from this damage are desired. Phytoene and phytofluene are multifunctional active compounds that among other benefits also absorb UVB and UVA light and quench free radicals. These colorless carotenoids, used extensively in skin care to provide a flawless and younger looking skin, shown recently ability to reduce sun induced hair color fading and dulling, brightening its appearance.