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Library > On-Demand Supplier Webinar

Is there a WHAT without a WHY ?

Published: 01-Sep-2015 | Format: Webinar | Document type: Supplier Webinar

The webinar looks at how marketing to consumers is changing and the importance of asking why as a fundamental part of consumer research today. The presentation demonstrates how the `WHY` has influenced DSM in creating innovations that truly matter.

Speaker:

  • David Paxton, Global Consumer and Market Insight Manager, DSM Personal Care

    David Paxton

    Global Consumer and Market Insight Manager

    DSM Personal Care

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