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Interlocking make-up range launched

By Pooja Kondhia , 08-Sep-2011

US-based cosmetics company Jouer Cosmetics has launched a new range of cosmetics in the UK that features an innovative new style of packaging developed to be more convenient for consumers.

Designed by Christina Zilber, the new collection consists of face, lip, cheek and eye cosmetics such as bronzers, eye shadows, blushers, and lip-glosses, all of which can be physically linked together.

Portable product

Zilber claims the packaging enables the individual products to be slotted together into one unit that is more portable and gives the consumer the choice to pick and choose which products to put together.

Being an avid traveler, I noticed that so many other cosmetic items are not practical. I’m giving women a smarter, more effortless way to take their favorite make-up with them when they’re on the go”, commented Zilber.

The new packaging also allows the products to be joined together in a variety of conformations, designed to improve access to the cosmetics within.

Packaging ease

According to Jouer Cosmetics’ unique point of difference as a beauty lifestyle brand is the wearability of its shades, ease of application and the utility of its packaging for modern women.

The products are rectangular and flat surfaced in order to allow for the components to slot together.

In the UK, Jouer’s range of products will be sold by online beauty boutique Cult Beauty exclusively.

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