The concept of airless packaging has been around for a while, but more and more cosmetic companies are turning to airless packs, particularly for facial skin care, as consumers become more concerned about keeping the product protected.

Used for medication also due to its guarantee of maximum product protection and restitution, skin care brands have been adopting airless packaging to ensure formulas are not damaged and so that the consumer can be confident in the product.

"The public’s awareness concerning damage that can be caused to the product by contact with the outside environment is recent. But an increasing number of formulas are now displayed in an Airless packaging," explains the Airless Packaging Association.

"For consumers, the Airless is not more expensive because its advantages (using the entire product content and longer lifespan) outweigh the slightly higher cost of packaging."