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Seidel targets upscale packaging detail to stay ahead of the competition

By Simon Pitman , 20-Oct-2011
Last updated on 21-Oct-2011 at 15:08 GMT2011-10-21T15:08:28Z

Christian Maassen, Seidel, manager customer relations
Christian Maassen, Seidel, manager customer relations
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In a fiercely competitive market providing packaging with added value is vital to staying ahead of the competition. We spoke to Christian Maassen, manager customer relations, to find out about the strategy Seidel has adopted.

Serving the premium and upper end of the cosmetics and fragrance market, the Marburg, Germany-based business has carved a leading position for itself by providing technologically advanced aluminium packaging parts that help products stand out on the store shelf.

Specifically targeting colour cosmetics, fragrance and skin care packaging, Maassen, explains how the company has recently invested in new technology that allows it to engrave and anodise aluminium parts, while simultaneously taking into consideration the all-important aspect of time to market.

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