It is featured in Coty's Rimmel London Sunshimmer Instant Tan Mousse, a product that taps into the growing trend for highly technical and effective self-tanning products.

Pan-European launch

The product, which has just been launched throughout Europe, is powered by the Rexam Airspray F2 mechanical finger-pump, which is featured on two products in the line - Bronze and Golden.

Casper Kieliman, product manager for Rexams' personal care division says that consumers are drawn to the packaging because of its association with eco-friendliness and the fact that it provides a convenient and easy way to dispense the self-tanner.

"The foam produced by our finger pumps delivers a gentle product that applies accurately and without dripping, dries quickly and is streak-free - all important product benefits in the self-tan sector," said Kieliman.

Self-tanning a growing market

According to market research company, Euromonitor, the self-tan industry in Western Europe stood at €521 million in 2005, with a predicted rise to €675 million in 2010.

As well as technologically advanced products, this growth is being driven by formulations that feature natural ingredients such as fruit and flower extracts, likewise tapping into big demand for natural-based products.

The increasing choice and sophistication of self-tanning products has likewise translated into the packaging, which is one of the reasons Rexam says it expects its foam dispensing technology to become more prevalent in the segment in future.

Rexam reshuffle

In October of last year Rexam re-organised its business, creating a Personal Care Division divided into three segments serving specific aspects of the industry.

As well as the Dispensing Systems segment, the other two segments include Make Up and Home & Personal Care, in a move that aims to make the business more targeted and also to combat spiraling production costs.