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Rexam introduces new Color Collection

29-Oct-2010

Rexam’s personal care division has launched the ‘industry’s first’ multi-palette colour program for mini-products, said to cut development time in half.

Offering 72 standard colours across three palettes, the collection will offer a wide choice of shades for Rexam’s Sofistic’s 1ml, Minimist 1ml and Sof’n’touch 1ml launches.

Colours have been grouped into ‘Essentials’, comprising primary colours, translucent and neutral; ‘Fall/Winter’ and ‘Spring/Summer’, each conveyed on injected bottles denoting the master batch reference for ‘precise, stress-free ordering and rapid development’.

The company claims the collection represents ‘an unmatched source of standard colours that speeds the process, encourages creativity and maintains Rexam levels of quality and service.’

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