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Rexam develops pump for NUXE fragrance

26-Jun-2012
Last updated on 26-Jun-2012 at 12:02 GMT

Rexam’s global personal care division has developed a mist pump with maximist insert for natural ingredient company NUXE’s first fragrance, Sofistic.

According to the company, featuring a smooth pre-compression design - the XD11 pump permits fine, precise and voluminous atomization said to have great consumer appeal while protecting the fragrance for the life of the product.

NUXE says it selected Rexam to execute the increasingly popular design of pairing an important retail fragrance launch with a supporting mini-product as the pump allows bottle designers unsurpassed freedom of expression.

The selection of our ultra-compact XD11 and Sofistic’s for NUXE ’ very first fragrance demonstrates the company’s complete confidence in Rexam’s ability to deliver a superior fragrance pump – mini-product solution,” says Samira Chmiti, fragrance product manager at Rexam.

 

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