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Packaging redesign ups demand for high-end skin care range

24-Jun-2009

The German arm of RPC packaging has redesigned the premium cosmetics range Babor which called for a simpler, sleeker look.

According to product manager at Babor, Nicole Perau, demand for the products has ‘risen significantly’ since the launch of the new design.

The new image is based on a bicolour black and white design with a silver stamp of the Babor logo.

The bottles are made of polypropylene and special tooling creates a tactile velvet-like touch, according to RPC.