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Open innovation gives companies competitive advantage, says expert at PCD

By Michelle Yeomans , 21-Feb-2012
Last updated on 21-Feb-2012 at 11:41 GMT2012-02-21T11:41:49Z

Paul France delivers 'open innovation' presentation at PCD 2012
Paul France delivers 'open innovation' presentation at PCD 2012
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CosmeticsDesign-Europe.com caught up with Paul France vice president of open innovation at MeadWestvaco after his presentation at PCD on how industry professionals can gain the competitive advantage through open innovation.

Here he explains why “We cannot rely on our own R&D internal innovation anymore.”

The two day show hosted seminars based on innovation, sustainability, competitive advantage and textile trends, aimed at showcasing how the packaging industry is adapting to the ever-changing demands of the market.

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