The new line is aimed at supermarkets, perfumery chains and high street retailers looking to launch their own skin care brands with a competitive option, with Quadpack's first offering specifically targeted at mass market skin care.
"We have made a strategic decision to move beyond our traditional prestige and masstige targets. The Premi portfolio gives us the ideal product to make a serious push into the mass market. The Pure range is elegant, economical and easily customisable," says Quadpack CEO Tim Eaves.
The Pure range comprises a series of glass bottles and jars, enabling multiple decoration options and customisation.