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New Quadpack range targets mass market skin care


Packaging supplier Quadpack has targeted its latest Premi's Pure jar and bottle range at the skin care market.

The new line is aimed at supermarkets, perfumery chains and high street retailers looking to launch their own skin care brands with a competitive option, with Quadpack's first offering specifically targeted at mass market skin care.

"We have made a strategic decision to move beyond our traditional prestige and masstige targets. The Premi portfolio gives us the ideal product to make a serious push into the mass market. The Pure range is elegant, economical and easily customisable," says Quadpack CEO Tim Eaves.

The Pure range comprises a series of glass bottles and jars, enabling multiple decoration options and customisation.

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