Bourgoin will be focusing primarily on developing the emerging markets in Eastern Europe and the Middle East, as well as the European fine fragrance business.
“We are looking forward to the leadership Laurent will bring to our business in expanding our presence in key markets, and ultimately helping MWV to differentiate fragrance brands all around the world,” said Thomas Jonas, president of MWV Beauty and Personal.
In addition, he will continue to develop the company’s masstige and prestige solution for the sector such as the Calmar pump and spray system.
