The UK-based company says that the move is important in an increasingly competitive market, where store shelf differentiation has become a make or break issue.

The company says that the range can also be custom created for any form or characters, and in a variety of colours and cap combinations, to provide whatever specific image is required.

M&H currently has over 1,000 standard bottles, jars, flexible tubes and closures within in its standard range.

However, the company's custom design service can also be employed to meet tailor-made demands, according to specific customer requirements.