The hair care styling products are aimed at an upmarket consumer, which meant that the packaging had to project sleek, refined, but simple design.

M&H came up with a mouse-gray bottle that is contrasted by a bright white cap aimed at differentiating from other styling products, an important point on overcrowded store shelves.

The bottle itself is an exclusive custom-made shap that was molded and decorated by M&H in partnership with Asia Dispensing to produce the mold cap, while the graphics were created by Wolff Olins.