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Luxe Pack Monaco highlights Connected Pack

By Simon Pitman+

12-Sep-2017

Luxe Pack Monaco highlights Connected Pack

Technology is being incorporated into packaging to create an enhanced connection between consumers and the products they buy, and this year’s Luxe Pack Monaco puts this crucial trend under the spotlight.

Held over three days, from October 2nd to 4th at the Grimaldi Forum on Monaco sea front, this year’s event will showcase Connected Pack, which is a platform to promote a number of key elements to foster increased awareness of this key area for packaging industry professionals.

Those elements will include Digital Village C2L, together with a comprehensive conference programme that includes dedicated roundtables, workshops and presentations on new the latest innovations and technologies that are helping to grow this trend.

Staying on top of the connected trend

According to the Luxe Pack organisers, the key tool to stay on top of this fast evolution within the packaging sector is information that keeps decision makers one step ahead of the latest developments.

The biggest development in connected packaging has been digital labels and tags that provide greater interactivity for the consumer and the product, as well as providing vital information for manufacturers and brand owners.

But the range of technologies is dizzying – from QR code to RFID chip, NFC and augmented reality and hologram, to name just a few.

Consulting with the experts

Which is the aim of the event organizers, to ensure that packaging professionals can assess the options available and consult with the experts to find out which solutions are going to be best suited to their requirements.

Which is where the activities of the Digital Village C2L in the Hall Atrium by to platforming the most innovative and useful solutions the key players are offering in the connected packaging category.

On top of being able to visit these key players on their booths, visitors and exhibitors alike are also welcome to join the 2L Connected Village conference.

The conference programme will include:

- Connected Pack: What prospects for enhancing the customer experience for brands and -

- Connected packaging in all its forms: showcasing the latest exhibitor’s innovations

- Connected beauty’s two-way street: showcasing two brands at the forefront of this trend 

The workshops will include:

Galilee – Towards individualized packaging on an industrial scale?

Kurz – Creative packaging goes digital

Saralon- Printed electronics: e new light in luxury packaging

Thin Film Electronics - Add digital experiences to physical products

IC3D – 3D models of packaging for luxury products - Newest innovations

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