Luxe Formulation bridges the gap between container and contents

By Simon Pitman

- Last updated on GMT

Luxe Formulation bridges the gap between container and contents
This year’s Luxe Pack Monaco event will again have a specific focus on product formulation, helping to expand its scope beyond just packaging.

Luxe Formulation is back for the second year, after its launch last year was met with enthusiasm as it successfully bridged the gap between the container and its contents.

The success of this platform last year, means that it has attracted more formulation manufacturers, together will full service providers that include filling, as well as research and laboratory operations.

Formulation focus helps grow the event

The Luxe Pack organiser says that to date the formulation platform has served to help grow the number of exhibitors who will attend the event, with more than 22 companies already signed up for this area of the event.

Those players include names such as Arthes, Elidose, Evaliance, Lessonia, Lorcos, MS Swiss Cosmetics and Strand Cosmetics Europe.

Similar initiatives have also been rolled out  at other editions of the show, specifically at Luxe Pack NYC, where a heightened focus on packaging content has been well received.

Over 450 exhibitors

The three-day event will start on Wednesday, September 21st​, and will be held at the popular Grimaldi Forum, on the beach front in the centre of Monaco.

This year the organiser is expecting over 450 exhibitors, 40 conferences, 80 experts, and more than 300 product launches, with an emphasis on exhibiting packaging and related technologies for the cosmetic and fragrance categories, as well as other luxury products such as alcoholic drinks, chocolates and upscale foods.

As ever it will be packaging creativity and innovation that will be the focus of the event, highlighting the latest effects and detail that can give luxury products that all-important shelf appeal.

Sustainability and formulation

But sustainable developments will also be highlighted through the event, with the IN green competition serving to platform some of the best offerings in this area.

And let’s not forget the all-important visitors to the global event. In 2015 8,500 visitors passed through the doors of the Grimaldi Forum, 53% of whom were from overseas – a figure the organiser is hoping to repeat or better in 2016.

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