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Latest Neopac tube is a smooth operator in Swiss collaboration

By Andrew McDougall , 24-May-2011
Last updated the 25-May-2011 at 09:37 GMT

Swiss cosmetics company Rausch has opted for fellow countrymen Neopac’s soft-touch finish tube for is latest body care range.

Rausch, renowned for its hair and body care products has chosen the Polyfoil tube for its ‘Body Lotion Sensitive’ products.

Approximately four years ago, the company incorporated the ‘Rausch Herbaderm body care range’ into the Rausch parent brand.

During the transition period, the ‘Body Lotion Sensitive’ packaging was changed from a bottle to a tube, which as a result, has made the product even more consumer friendly, according to company claims.

With the new Polyfoil tube, the product is protected against diffusion and has 100 per cent protection against light.

‘Velvety-smooth’

According to Neopac, the soft touch finish gives the tube a special “soft as velvet” appearance, which matched the criteria Ruasch was looking for.

Rausch and Neopac have endured a successful working partnership for several years, which both parties explain is because each company recognises the quality requirements of the other. They outlined the key criteria for a successful partnership as forming around reliability, prompt delivery, flawless materials and smooth order processing.

The Swiss connection between the two organisations also helps to play a part in the collaboration.

The location of the production plant is an important factor for Rausch. As a traditional Swiss company itself, it supports the Swiss manufacturing industry.

“We want to support the Swiss economy and are loyal advocates of 'made in Switzerland' and the outstanding quality of Swiss products” explained Marco Baumann, press officer for Rausch.

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