The recent unveiling of Sara Lee's instant foam Delial suncare products - to be sold throughout Europe - is further proof that easy-to-use one-touch foamers from Airspray International have made rapid inroads into another consumer product category, hails the company this week.
According to David J. Stob, director, business development for Airspray, the company's mechanical foamers provide the enhanced shelf-appeal critical to the success of suncare products in both the mass and prestige segments of the market.
"Sara Lee's multi-SKU commitment to our newest G3 dispenser technology, which includes SPF and after-sun products for adults and children, makes a huge statement," said Stob. "Consumers want convenience, ease-of-use, and comfort."
Neutrogena started the ball rolling with its instant-foamer-based product line the Neutrogena Sunless Tanner & Bronzer. The introduction was the fourth product line within Neutrogena's product offering using instant-foamers.
Another major entry in recent months is suncare product leader Schering-Plough's launch of Bain de Soleil Streakguarde Foam self-tanner, offered with a bonus-pack and based on the new s Airspray F3 fingerpump. In addition, Tanning Research Laboratories introduced Hawaiian Tropic Tan2Max Deep Tanning Salon Mousse to its suncare product portfolio.
Germany's Becker Kosmetike launched the Turbo Brown Power Foam, based on Airspray's mini-foamer for travel. Also in Europe, the Nestle' Bübchen brand was early to market with its sun protection foam, writes Airspray.
According to the company, its range of dispensers provide a foam delivery that enhances the distribution of effective ingredients needed in personal care applications.